How to build a website and choosing your website file names, the importance of keywords, writing text for the internet, getting more website traffic

You have 12 pages to develop when you build your website on Utopele and along with choosing the right keywords, your file names (URLS) will play an important role in how the search engine algorithms treat each individual web page. The system is set up to select a file name that best suits your keywords and title of the page. A full explanation is provided as you develop your website.

Most websites built by website designers are not built for the search engines and your Utopele website is likely to beat your competitors websites in the search engine rankings because the sequences needed for your meta tags, file names and keywords have been built in ready for all the major search engines.

These sequences have been calculated by the top search engine optimisers on the internet to gain you maximum traffic through the natural listings on all the major search engines. So when you are building your website, you need to pay particular attention to your choice of keywords and search phrases and to ensure that the content on each page is relevant to those keywords.

• Why build your website on Utopele
• Choosing your website name
• Choosing your website file names
• The importance of your keywords
• Writing content for the search engines
• Getting more traffic to your website

We would emphasise again that your keywords will influence how the search engines choose to index your site and not how highly they choose to rank it. This aspect of website design is covered in our sections on Writing content for the search enginesand getting more traffic to your website.